Pep talk:
n. Informal
A speech of exhortation, as to a team or staff, meant to instill enthusiasm or bolster morale.
The Halls Cough Drops Pep Talk
campaign is excellent! Brilliant! Engaging! I absolutely love Halls' new campaign based on pep talks. You've probably seen the ads on TV, but did you know it's interactive? You can go to the website and create a pep talk for the chance to win $25000!
You have to check the website out, it's hilarious! It's a great idea to get their audience involved and get some extra publicity! This campaign has already generated huge awareness to people that may have forgotten about Halls' existence, just because they have been around for so long.
I believe it's an awareness campaign to bring the brand back into consumers' minds. Halls: I'm impressed, you sure don't need a pep talk because you're on the top of your game! Here's one of my favourite commercials from the campaign:
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