Thursday, April 8, 2010

Ads That Became Artwork


I was reminded while watching the film, Art & Copy, about one of my favourite print ad campaigns from several years ago. It was Nike's campaign targeted toward athletic women feeling good about their bodies. In my opinion, it was genius and really stuck with me. In fact, I remember I cut them out of magazines and taped them to my locker at school and my bedroom wall. They became art work for athletic girls in high school and were posted on bulletin boards and change room walls. You cannot tell me this campaign wasn't effective. It was brilliant.


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