What Would You Say to Cancer?

The Canadian Cancer Society is taking a different approach to raise awareness on the deadly disease. They have created a campaign that focuses on how people feel about cancer, and it all stems from one question: What would you say to cancer if it were in the room? The campaign is aggressive, and aims to get away from the "grandma's charity" stereotype. It's a 'Hit You In The Face' campaign that doesn't hide the uglies in the closet. This campaign lets it all out and really shows how cancer affects Canadians every minute of every day.

I believe this campaign is very effective, especially for a younger audience. I was thrilled to see the CCS take a risk by launching this gutsy campaign. I would love to know what you think about it after watching this first web video. To see more of the campaign go to fightback.ca.

Check out my blog tomorrow to see more of the campaign!