A Walk On the Waterfront

This fall I designed a calendar in my desktop publishing class. My theme was a walk in the Exchange District, but more specifically, on the Waterfront. I had fun shooting photos in the Exchange and thought I would post some of them on my blog!

Hair Grows Like Weeds

In my advertising class at Red River College, I created a campaign for a local client, Berns & Black Salon & Spa. My target audience is female RRC students who want to look good, but can't afford to get their hair cut and styled often because of tight finances. Since I fit into this target audience, I developed a campaign that would attract me to the salon. Out came my "Hair Grows Like Weeds" campaign. Here are some of the creative pieces included in my campaign. Oh and thanks to my gorgeous models, Melissa and Jenn. You were fantastic!

Kleenex Launches Cute PR Campaign

I am really excited to write this post on Kleenex's latest crack at public relations and their newest brand image. I saw Kleenex's new ad campaign on TV tonight. Take a look:



The "Softness Worth Sharing" campaign is really cool because it encourages you to go to the Kleenex website and send a specially designed Kleenex box to anyone across North America! FOR FREE! It's a "pass-it-along" campaign where you can trace how far the chain reaches.

Last night I sent a cute Kleenex box to my mom! And hopefully she'll follow suit and send one to someone else and so on... it's a cute idea, and 623841 packs have already been sent across North America! I love this sort of thing so I am excited to tell all my friends and watch the chain grow!

This publicity stunt is a great idea by Kleenex, and it definitely positions their newer brand image in consumers' minds. It makes me feel that Kleenex cares about relationships and spreading friendship this holiday season. After seeing this campaign, I feel Kleenex is "cute","caring" and "fun", oh and it makes me feel sentimental sending a surprise to my mom! I can't wait to hear her reaction!

Way to get the public involved, Kleenex!!

Standing Strong & True

Since today is Remembrance Day, I decided to post this video of a song called "Standing Strong & True." It features cameos from many great Canadian country artists, and it is a wonderful song. It's the perfect way to think about our Canadian soldiers right now and those who fought for our country years ago.

Beyond the City Lights

Since I attend Red River College in downtown Winnipeg, I had to move to the city for school. I'm not cut out for the city life and I really miss living on a farm. I miss the smells, the beauty, the solitude and mostly the peacefulness of nature. When I get the chance to leave the city lights and head for my hometown, I take it! I took these pictures on the way out to my boyfriend's farm a few weekends ago.